In Zhejiang, Zhejiang, the city enjoying the reputation of "the capital of the world's small commodities", colorful ropes, handbags, bracelets and other end-of-middle festive commodities have become the "explosive money" in the market for a time.

In Zhejiang Yiu International Trade City, a store in the district of Zhejiang, showcased hundreds of colorful, celebrating unusual colourful ropes, bags, bracelets and other commodities, attracting many buyers to negotiate. Operators don't really introduce, some colourful ropes with "baby" elements because of the variety of colors, charm and happiness, became the hot selling commodity of this year's Midday Festival.

This year, the wristband with the dragon year element is also loved by consumers, and sales continue to climb. Dong Jin pointed out that since March, sales of end-of-middle goods have entered the season and are approaching the festival, and sales have doubled.

It is understood that this year is not only the hot selling of rope, but also the commodities of the category of dragon rope, national style rope, etc. Though these ropes due to the complexity of materials and processes, the price is three or four times more expensive than the traditional style, is still popular with a large number of wholesalers, and individual styles even appear to be sold out.

Managing company Jiang Liang said: "This year is more popular in the country, the price of the cloth is higher, so the price of the cloth is also more expensive than in previous years."

With the hot sales of end-of-middle commodities, manufacturers also entered the peak of shipment.In Zhejiang Yiu production workshop, the machine noises not always in the ears, several sets of drip molding machines are loaded with the production of end-of-middle theme hangers.Zhejiang Yiu Manufacturing Co., Ltd. general manager Wei Zhuang introduced: "Now the daily output reaches more than 20,000, in order to meet the production needs, we will increase the production unit from 1 group to 4 groups, workers in two groups, 24 hours of uninterrupted production."

Even so, the product is still in demand. Some customers even go directly to the factory and say: "We do our best, but the market demand is too big."

The hot spring of the end-of-middle festival is not limited to domestic, overseas orders are also endless. Operators Zhang Zhang said that overseas Chinese people attach great importance to the end-of-middle festival, so from March, they have received a lot of foreign trade orders, mainly from the European and American regions. Zhang Zhang introduces: "Overseas sales Chinese are more, national style bracelets are sold well, orders are basically thirty-five thousand pieces."

In another factory, the head of the company, Lu Lanjing, is preparing for the last batch of end-of-middle festival bags this year. she introduced: “Last year there were about 150,000 foreign trade orders, this year it has doubled, reaching 300,000.”

As a global small commodity scattered place, Yuu's hot sales of lunchtime goods are not only a reflection of market demand, but also a reflection of China's traditional culture's increased influence on the global scale.In recent years, as China's culture's international influence has increased, more and more foreign consumers have begun to understand and love China's traditional festivals and culture.