Since this year, China's household appliance exports have achieved steady growth, driven by the warming of international market demand.

Export continues to be good at the same time we also see that the export of household appliances is still facing a complex and severe external situation. On the one hand, the international market demand is slow, the world economy is down; on the other hand, trade protectionism rises, geoconflict intensifies, European market inflation risks increase significantly, these will bring pressure to the export of household appliances. In the face of the challenge, the Secretary-General of the Chamber of Commerce for Import and Export of Electrical Products of China, Zhou Yuan, recommends that Chinese enterprises adhere to the concept of global development, constantly enhance industrial competitiveness, increase the pioneering strength of emerging markets, build on the global layout, while adhering to independent innovation development model, take the green low-carbon development

According to customs statistics, China's household appliances (white household appliances) exports amounted to $531,7 billion from 1st to 5th of 2024, up 11.9% compared to the same period.

Traditional markets recover, emerging markets rise

From the perspective of regional export performance, China's household appliances exports to several major markets in the world have achieved varying degrees of growth, and the growth momentum for emerging markets is most obvious.

Benefiting from the warming up demand in both Japan and Korea, as well as the significant increase in China's exports to Southeast Asia, the Middle East and the "Belt and Road" co-building countries, overlaping the low base effect of the same period last year, China has made progress in the stability of Asian home appliances exports.

Specifically, China's household appliances exports to Thailand amounted to $15.5 billion, up to 26.9% compared to the same period; China's household appliances exports to South Korea amounted to $17.0 billion, up from negative to 15.0%.In addition, China's household appliances exports to ASEAN increased by 27.7%, up from 23 percentage points in the same period last year; and the UAE's exports in the Middle East also showed bright performance.

Since this year, the high inflation in Europe has declined significantly, while the overall consumption demand has recovered under the influence of factors such as the low base number in the same period last year, according to the statistics of the Chinese Chamber of Commerce, the amount of Chinese household appliances exported to Europe in the first five months of this year was 138,8 billion dollars, a growth of 7.9% in comparison.

According to the statistics of the Chinese Chamber of Commerce, from 1st to 5th of 2024, China's household appliances exports to the North American market amounted to $102.5 billion, the growth rate dropped back to 4.3%, significantly increased by 23 percentage points compared to the same period last year.

“Thanks to the long-term and stable economic and trade exchanges between China and Africa, and the influence of Chinese home appliances enterprises in recent years to increase the investment in the construction of factories in the African regions such as Egypt, in the first five months of this year, China’s amount of household appliances exported to Africa has steadily increased,” said Zhou Yuan. According to the statistics of the China Machinery and Electronic Commerce Association, China’s amount of household appliances exported to Africa from 1st to 5th of 2024 was $24.2 billion, compared with a growth of 16.8%. China’s amount of electricity exported to Algeria was $4.9 billion, compared with a growth of $79.2%; the amount of electricity exported to Egypt was $3.0 billion, and the export

Due to the good economic growth momentum in the Middle East and North Africa region and strong market demand, the first five months of this year, China's home appliances exports to the UAE market are stable and stable. According to the statistics of the China Machinery and Electronic Commerce Council, China's home appliances exports to the UAE market amounted to $47,8 billion in January 2024, up 15.1% in comparison. Among them, China's home appliances exports to the UAE amounted to $12.1 billion, up 15.8% in comparison; the home appliances exports to Iraq amounted to $10.5 billion, up 24.0% in comparison; the electricity exports to Saudi Arabia amounted to $9,2 billion, up 5.1% in comparison with the same period last year.

6 categories and parts.

In the last five months, the Chinese Chamber of Commerce and Electronics monitored the good trend of the export of six categories of electrical goods and parts, compared with the same period of last year, there was a significant improvement. among them, the export of electrical goods, kitchen appliances, household appliances, environmental household appliances and personal care products grew more than 20%, the export growth rate of the other categories was also more than 15%; in terms of exports, the exports of household appliances grew at the highest rate; in addition, the export performance of household appliances also showed a recovery from the same period last year, and the export volume has increased.

From a specific product perspective, in the first five months of 2024, the air conditioning, refrigerator and refrigerator exports continued to recover and have different degrees of growth.According to the statistics of the China Machinery and Electronic Commerce Association, the largest increase in the export of refrigerators, the export scale reached 10,47 million units, exceeding 49% of the total export scale in 2023; the increase in refrigerators and washing machines was also more than 24%; the export volume of air conditioning reached 4,383 million units, exceeding 66% of the export scale in 2023.

According to the statistics of the China Machinery and Electronic Commerce Association, in the first five months of 2024, the oil smoking machine, electric water heater and dishwasher exports increased by more than 20%; the export trend of the electromagnetic oven and gas water heater also showed bright performance.

According to the Chinese Chamber of Commerce, 5 months before 2024, air purifier exports increased by 37.6%, the export volume of about 10.9 million units, close to 48% of last year's export scale; fan, water purifier and humidifier exports continued to maintain a good growth momentum.

The performance of household appliances exports continued last year's warming trend, in general, most of the exports of products rose steadily.According to the statistics of the China Machinery and Electronic Commerce Association, from 1st to 5th of 2024, the export of vacuum cleaners was 69 million units, up by 20.7%, and the growth trend of dryers was most obvious, up by 465.6%.

Under the influence of overseas inflation slowdown, inventory decentralization effect, consumption trend phase recovery and other factors, the global market demand for small household appliances for the kitchen is gradually warming up, most products exports show bright eye.According to the statistics of the China Machinery and Electronics Chamber of Commerce, from 1st to 5th of 2024, China Machinery and Electronics Board monitored 10 categories of kitchen small household appliances in the exports of 8 key products in the growth rate of more than 10%, of which, drinking machine exports increased to 44.9%, exports more than 58,3 million units, has exceeded last year's export scale of 53%.

Since this year, the export of personal care products has continued last year's growth trend.According to the statistics of the China Machinery and Electronic Commerce Council, from 1st to 5th of 2024, the export volume of electrical cutting was more than 9 998 million units, the export volume of other hairdressing equipment was 95 million units, the export volume of shaving knives was 3,244 million units; the export growth of electrical blowing winds was the most noticeable, having reached 46.4% of the total export last year.